WIN - Greenview Partnership Secured
28 Dec 2025 • 2hrs ago
First Founding Node partner onboarded. 500 tonnes/year commitment at £450/tonne. 20% royalty structure agreed.
Lesson: Early mover advantage + territorial exclusivity = partner lock-in
DECISION - dPRN Floor Price Set
27 Dec 2025 • 1 day ago
Fixed dPRN at £450/tonne while PRN market collapsed to £176. Created sovereign pricing layer.
Rationale: Market volatility = opportunity for stability premium positioning
INTEL - Veolia Expansion Detected
26 Dec 2025 • 2 days ago
Competitor announcing Q1 2026 EPR services launch in Midlands region. Birmingham focus.
Action: Accelerate B66 Smethwick deployment to establish first-mover presence
WIN - 3 Industry Portals Deployed
28 Dec 2025 • Today
Farm Portal, Supermarket Portal, Foodbank Portal all live. 6-chapter verification integrated.
Lesson: Rapid iteration builds ecosystem faster than perfect planning
LOSS - Delayed Section 59 Outreach
20 Dec 2025 • 8 days ago
Week 1 activation target missed. CIWM membership not yet secured.
Lesson: Nuclear options require immediate action, not planning paralysis
DECISION - 18-Point Algorithm Protection
25 Dec 2025 • 3 days ago
Classified verification algorithm as trade secret. 6 public chapters, 8 premium pillars, 18 sovereign functions.
Rationale: IP protection enables tiered monetization without exposure