A pricing-aware, ecosystem-aware roadmap. Each tool is named, sized, slotted into a quarter, tagged with priority and revenue impact, and connected back to the doctrine that justifies it. This is the queue. Pull from the top.
Convert suppliers to 50/50 partners. The £2k → 50% funnel needs to become a real, paying surface — not a spreadsheet exercise.
Make every claim auditable in public. Proof becomes the moat — pricing confidence + meal transparency + manual backstop.
Gamify behaviour, automate the pipeline, scale to many suppliers. Flywheel turns on.
Out of the office, into the field, across the borders. Mobile + multi-region + international bridge.