The master document for the Authorised White-label system. How compliance schemes, material buyers, and EPR operators white-label CircularOS — and how the ecosystem expands partner by partner, page by page, YES by YES.
AWL — Authorised White-label is the commercial gateway through which external organisations run CircularOS under their own brand. The product is theirs. The verification engine, the Truth Ledger, the dPRN issuance, the covenant — all of that is CircularOS. The logo, the client relationship, and the invoice are theirs.
Three categories of AWL partner exist: Material Buyers (processors, recyclers — Jayplas is the first), Compliance Schemes (PRN/PERN operators — Valpak, Ecosurety), and EPR Operators (extended producer responsibility bodies). Each category has a slightly different product mix, but the backend engine is always the same — CircularOS, SHA-256, dPRN Certification Ltd, 7% Covenant.
The AWL model solves the "who owns the relationship?" problem that kills most B2B tech partnerships. The answer: they own the relationship, we own the proof. A compliance scheme like Valpak has 20 years of client trust. We have immutable verification. Neither can do what the other does. That asymmetry is the deal — not a compromise, a structural advantage for both sides. The £450/t dPRN floor is non-negotiable because it is the proof's value, not our margin.
All three models share the same floor: £450/t dPRN value. 7% Covenant fires on every tonne. 40 meals to Fully Nourished CIC. SHA-256 sealed on every record. The model only determines who holds the relationship and who pays what monthly fee — the proof and the covenant are always on.
The five-step setup checklist (Portal → ID → Data Sync → Billing → dPRN) is designed to complete in under 10 working days for a motivated partner. Step 1 and 2 are CircularOS-side and take 48 hours max. Steps 3–5 are triggered by the partner's first client load — the system is passive until that moment, then fully automatic. The bottleneck is never technology. It is always the partner's internal process for getting their first load into the system. The call script and the 60-second pitch (from MD-1035) are what break that bottleneck.
The correct sequence is: Material Buyer first (Jayplas), then Compliance Scheme (Valpak), then Second Compliance Scheme (Ecosurety), then National Processor (Biffa). This sequence matters because each new partner type teaches the system a new intake pattern. Jayplas teaches physical material intake. Valpak teaches compliance reporting intake. Ecosurety confirms the compliance model is repeatable. Biffa proves it scales to national volume. Only after those four are live does the full WL licence play (Viridor, DS Smith) make sense to pitch — because by then you have a proof stack, not a promise stack.
The AWL Doctrine states: No partner gets a cold pitch at Model C (Full WL Licence). Every partner enters at the lowest friction point — a portal, a test load, a conversation about their existing problem. The complexity of the full WL licence emerges naturally once they have seen their own brand on a SHA-256 sealed dPRN. That moment — when they see their logo next to "verified by Truth Ledger" — is the upsell. You do not manufacture it. You wait for it.