MD-176
The Shop Plan · Merry Hill Shopping Centre & Beyond
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Master Document 176 · CircularOS Sovereign Record
The Shop Plan
The specific plan for approaching independent shops, shopping centres, and retail complexes — starting with Merry Hill Shopping Centre — and making every shop a Covenant participant through an aggregated collection structure.
🎯 Target: Every shop in a complex on one Covenant — one collection company, one agreement, sovereign books
Section 01 — The Core Insight
Sovereign Observation
"The back-office company must collect from all shops. Get to that company. Get aggregated collection onto your books. Make everyone part of the Covenant."
This is the entire plan in one sentence. Shopping centres and retail complexes already have a waste collection company servicing all their tenants — often one contractor for the whole site. That company picks up plastic from every shop, every café, every unit, every week. They are already aggregating. They just aren't on CircularOS books. The moment they are, every shop they service becomes a Covenant participant automatically — without you needing to approach each shop individually.
Why This Changes Everything
If you approach 50 individual shops, you need 50 conversations, 50 agreements, 50 bin placements, 50 invoices. If you approach the one collection company servicing all 50, you need one conversation, one agreement, and 50 shops are on the network by Tuesday. The collection company benefits too — they can now offer their clients a verified dPRN statement, an ESG compliance report, and a Covenant certificate. That is new product for them, built on your infrastructure.
Section 02 — The Aggregated Collection Model
🔄 How Aggregated Collection Works
The collection company already services multiple shops on a fixed schedule. They are not new to this. What is new is the verification layer — weighing, polymer identification, dPRN minting — and the Covenant. CircularOS plugs into the existing collection route and adds the sovereign layer on top. The shops do nothing different. The collection company gets a new service offer. MPT gets the verified tonnage on its books.
Shops generate plastic
→
Collection company collects (existing route)
→
MPT verifies + weighs
→
dPRN minted @ £450/t
→
7% Covenant fires
→
Revenue split + Covenant certificates issued
The collection company earns a per-tonne fee for being the verified route to MPT. Every shop they service earns a Covenant certificate — proof they are part of the circular system. The 40 meals conversion becomes their customer-facing story.
Section 03 — Merry Hill Shopping Centre · The Target
Primary Target · Brierley Hill · West Midlands
Merry Hill Shopping Centre
Merry Hill is a large indoor shopping centre in Brierley Hill, West Midlands — 230+ stores, close to the B66 operations base, a major regional destination with a mix of national chains, independent units, and food outlets. It is exactly the type of complex where the aggregated collection model works best: concentrated, high-volume plastic generation, one centre management structure, and one collection company already running the entire site. Getting Merry Hill on the network is not just a commercial win — it is a proof of concept that can be replicated in every similar complex across the region and the UK. The scale here matters: 230+ units means the aggregated run is not a small pilot — it is a sovereign infrastructure deployment from day one.
£36K–£90K
dPRN Value/Month
One agreement with Merry Hill Shopping Centre management, one partnership with their collection contractor, and the entire complex is a Covenant network — every shop, every café, every unit — covered in a single aggregated run. The 7% fires on every tonne. The 40 meals converts every tonne into community food. Every tenant gets to tell that story to every customer who walks through the door.
Section 04 — The Approach Plan
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01
Identify the Collection Company
Find out who currently collects waste from Merry Hill Shopping Centre — and similar complexes in your target areas. This is public information via the centre management office, or visible from the collection vehicles on-site. You are looking for a mid-size commercial waste contractor, not a national giant. Mid-size is easier to approach and more likely to want a new offer to differentiate themselves.
Research Phase
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02
Approach the Collection Company First
Do not approach the centre management until you have a collection company willing to partner. The collection company is your operational partner — without them the model does not work. The pitch to them is simple: we add a verification layer to what you already do. You get a new service offer (dPRN compliance reports, ESG certificates) for your clients. You get a per-tonne fee from MPT. Nothing changes in your operations.
First Conversation
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03
Approach Centre Management with the Full Package
Once the collection company is on board, go to the centre manager. You can now say: "Your existing waste contractor is already in the system. All we need is your agreement to make this the standard for the centre." The offer includes: Covenant certificates for every tenant, ESG compliance reporting for the centre, 40 Meals conversion figures for community PR, and a branded circular economy status for Merry Hill Shopping Centre. This is not a cost to the centre — it is a credential.
Centre Agreement
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04
Onboard All Tenants via the Centre Agreement
Individual shop owners do not need to sign anything. The centre agreement covers all tenants — their plastic is collected by the same company, verified by MPT, and the Covenant fires automatically. Each tenant receives a Covenant Certificate they can display in their window: "This shop is part of a system that turns your plastic into 40 meals for someone who needs it." That is their customer story. That is the Covenant in action.
Network Live
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05
Replicate the Model at Scale
Merry Hill is the proof of concept. Once the Merry Hill run is live, you have a case study, a template agreement, and a replicable process. The next targets are similar complexes — the Arndale network, the Bullring satellite units, Walsall Arcade, Wolverhampton Mander, and local retail parks in B66 and surrounding postcodes. Each new complex adds 30–230+ shops to the network in one move.
Scale Phase
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06
Every Shop Gets a Covenant Certificate
This is the final deliverable for each shop. A physical or digital Covenant Certificate showing: the shop's name, the verified tonnage for that period, the number of meals generated via the Social Dividend, and the CircularOS sovereign stamp. This is something they can frame, photograph, share on social media, and use in their own marketing. It makes the Covenant tangible — not just a financial mechanism, but a community badge.
Covenant Live
Section 05 — Similar Complexes to Target
🏬 Arndale Centres
Multiple UK locations
Networked under one management brand. One relationship could unlock multiple centres simultaneously. National reach.
🏬 Bullring & Grand Central
Birmingham City Centre
Hammerson-managed. High-profile. Complex to enter but significant ESG pressure. Good for proof-of-concept visibility after Merry Hill is live.
🏬 Local Retail Parks
B66 + surrounding postcodes
Smaller, faster to move. Retail park managers are more accessible. Good parallel pursuit alongside Merry Hill.
🏬 Walsall Arcade
Walsall, West Midlands
Community-facing. Mid-size. Strong independent shop mix. Ideal for the Covenant Certificate community model.
🏬 Wolverhampton Mander
Wolverhampton
Regeneration area. Strong community angle. Centre management actively seeking sustainability credentials. Good fit.
Section 06 — The Covenant Claim for Every Shop
📜 What Every Shop Can Say
The moment a shop is part of the network — whether through the centre agreement or directly — the Covenant applies. 7% of every verified tonne value goes into the Social Dividend. That funds the 40 meals conversion. Every shop can make the following claim to their customers:
✦ "This shop participates in CircularOS. Every piece of plastic you return here is verified, valued, and converted. For every tonne collected, 40 meals go to someone in the community who needs them. You are part of that. Every time you shop here."
This is the community give-back. This is the Covenant in customer language. The 7% is the mechanism — but the 40 meals is the message. Every shop has a poster, a certificate, a QR code, and a number: this many meals this month. That is their story. That is the CircularOS brand in the community.
✦ 1 tonne = 1 dPRN = £450 = 7% Covenant = £31.50 into Social Dividend = 40 meals. Every transaction. Every shop. Every week.
Section 07 — Architect Input (30%)
01
The collection company is the unlock — not the shops
Every plan that starts with individual shops will stall. The volume is there but the conversion rate is low and the admin is enormous. The collection company is the single point of leverage. One conversation with the right contractor unlocks every shop they service. Find the contractor first. Everything else follows.
02
Merry Hill Shopping Centre is the right starting point — scale from day one
Merry Hill Shopping Centre is not a small pilot — 230+ stores, one centre management structure, one collection company. The aggregated run here is not a proof of concept in miniature, it is a full sovereign infrastructure deployment. Win Merry Hill Shopping Centre and you have a case study that speaks to every large centre in the country. The scale of the first win defines the size of every conversation that follows.
03
Build the Covenant Certificate as a physical product
The certificate needs to be real — something a shop owner hangs on the wall. Framed, branded, with the 40 meals number updated monthly. This transforms the Covenant from a financial mechanism into a community credential. It is the difference between a contract and a movement. Once shops are displaying the certificate, other shops ask about it. That is organic growth.
04
Replicate fast — the template is the asset
Once Merry Hill is running, the template agreement, the pitch document, the collection company pitch, and the centre management approach are all proven and replicable. Do not spend time refining them — deploy them. The second centre should open within 60 days of the first. The third within 30 days of the second. Speed of replication is the strategy.
Section 08 — Your Direction (40%)
01
The back-office collection company is the key
You identified this. The company already collecting from all the shops is the entry point. Get them on the books. This is the sovereign observation that makes the model work at scale without approaching every shop individually.
02
Merry Hill Shopping Centre is the named target
You named it. Every shop in Merry Hill Shopping Centre, on the network, part of the Covenant. This is the proof of concept. Once it is running, the plan replicates. Merry Hill Shopping Centre is the first domino.
03
Every shop part of the Covenant — community give-back is the offer
You want every shop to be able to claim the community give-back. The 40 meals, the 7% Covenant, the circular story — this is not just infrastructure, it is a community identity for every participating shop. That was your vision. This document builds the mechanism for it.
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