"A 0-100 score that tells a brand how circular they really are. Audit-grade. Trademarked."
The Circularity Score™ aggregates: % recycled content used, % packaging recovered (verified by dPRN), % material reused vs landfilled, % operational energy from renewables, % logistics decarbonised. Each component is independently auditable. Total score is published quarterly per brand.
Sealed: 01 May 2024·Owner: Data Lead · Pulse Hub·Weight: Operational · Medium
0-100
Score range
5
Components
Q
Refresh cycle
Signature Diagram · CYCLE
📝 Real Example · Numbers · Names
In the field
Snack Major UK Ltd Q1 2026: 32% recycled content (28 pts), 71% recovered via dPRN (21 pts), 14% reused (4 pts), 88% renewable energy (15 pts), 22% logistics decarbonised (7 pts). Total: 75/100. Published 14 April 2026 in their ESG dashboard.
▸ Triggers · When This Fires
Quarterly client reporting cycle
Annual ESG report publication
Greenwashing audit requested
⚠ Consequence · If Broken
A bad score is the brand's problem, not ours. But a wrong score is our problem — it triggers regulator distrust and forensic audit. Every component must be defensible.
The Circularity Score™ aggregates: % recycled content used, % packaging recovered (verified by dPRN), % material reused vs landfilled, % operational energy from renewables, % logistics decarbonised. Each component is independently auditable. Total score is published quarterly per…