Premium tier dPRNs carry full provenance (supplier name, postcode of origin, photo evidence, social impact narrative). Sold to brands willing to pay £550-£600 for marketing leverage. Premium clients also get priority allocation when dPRN supply is tight.
Sealed: 20 May 2024·Owner: Sales Lead · Premium Desk·Weight: Operational · Medium
£600
Premium ceiling
£150
Above floor
33%
Margin uplift
Signature Diagram · FLOW
📝 Real Example · Numbers · Names
In the field
Pet-food challenger brand "Pawsome Wholesome" paid £600/tonne for 18 tonnes (March 2026, total £10,800) in exchange for full provenance pack — 6 supplier stories + 24 photos + Circularity Deed. Used in their TV campaign.
▸ Triggers · When This Fires
Brand requests provenance pack
Brand pre-pays for guaranteed allocation
Premium dPRN pool < 50 tonnes
⚠ Consequence · If Broken
Selling premium without provenance is fraud. Selling premium without delivery breaks trust. Both are existential.
Premium tier dPRNs carry full provenance (supplier name, postcode of origin, photo evidence, social impact narrative). Sold to brands willing to pay £550-£600 for marketing leverage. Premium clients also get priority allocation when dPRN supply is tight.