"Brands pledge 100% recovered packaging. We deliver 90% Year 1, with a reach plan to 100% by Year 3."
A brand entering CircularOS commits to publishing a 100% recovered packaging target. We deliver 90% in Year 1 (verified by dPRN), with a documented improvement plan to reach 100% by Year 3. The pledge is contractual + publishable. Underperformance triggers Protocol 062 (dispute) review.
Sealed: 20 November 2024·Owner: Pledge Coordinator · Brand Partnerships·Weight: Operational · Medium
100%
Y3 target
90%
Y1 floor
36mo
Reach plan
Signature Diagram · FLOW
📝 Real Example · Numbers · Names
In the field
"Snack Major UK" signed 100/90 pledge January 2026. Y1 commitment: 90% of 1,840 tonnes = 1,656 tonnes recovered. Q1 progress: 423 tonnes (target 414, 102% of pace). Pledge published in their annual report.
▸ Triggers · When This Fires
New client onboarded (Protocol 004)
Annual ESG cycle
Pledge gap detected in Pulse Hub
⚠ Consequence · If Broken
No public pledge = no narrative leverage. No measurement = greenwashing risk. The 100/90 means the brand and we are both publicly accountable.
A brand entering CircularOS commits to publishing a 100% recovered packaging target. We deliver 90% in Year 1 (verified by dPRN), with a documented improvement plan to reach 100% by Year 3. The pledge is contractual + publishable. Underperformance triggers Protocol 062 (dispute) …