ESG Dream™ + Circularity Deed™
Two Products · One System · Supermarket Gateway
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Sovereign Product Framework
Two Products.
One System.
Deed gets them compliant. Dream gets them everything. Both are built on the same verified infrastructure — the Truth Ledger, the dPRN at £450/tonne, and the 40-meals social bond. Choose the entry point. Let the system do the rest.
The Two Products — Side by Side
Entry · Compliance Only
Circularity Deed™
£450/tonne
The dPRN certificate. Fixed price. No operational change required.
✓Fixed-price dPRN certificate — no market volatility
✓PPT exemption — £228.82/tonne saved
✓EPR fee modulation — lower compliance fees
✓SHA-256 audit trail — HMRC and EA ready
✓Three-pillar ESG report (E, S, G)
✓Keep existing waste collector — no disruption
—Collection of plastic waste
—Processing into pellets
—Pellets buy-back
—Food surplus collection
—40 meals per tonne
—Community impact report
📋 Contract: Price Stability Agreement (PSA) only · Easy yes · Low friction
Full Package · Everything
ESG Dream™
Collection +
Processing +
£450/tonne
The full relationship. Harder to leave. More value for both.
✓Everything in Circularity Deed™
✓Collection of plastic waste — one partner, one invoice
✓Processing into pellets, flake, or regrind
✓First right to buy back their own pellets — closed loop
✓Food surplus collection — social ESG pillar activated
✓40 meals per tonne — measurable community impact
✓Community impact report — published, shareable
✓Pellet sales margin — sell back or open market
✓Full chain of custody — hash-stamped, audit-ready
📋 Contracts: PSA + Physical Loop Amendment + Food Surplus Addendum
Feature Comparison — Full Table
| Feature |
Circularity Deed™ |
ESG Dream™ |
| dPRN certificate | ✅ | ✅ |
| Fixed £450/tonne | ✅ | ✅ |
| PPT / EPR compliance | ✅ | ✅ |
| SHA-256 audit trail | ✅ | ✅ |
| Three-pillar ESG report | ✅ | ✅ |
| Keeps existing waste collector | ✅ | — |
| Collection of plastic waste | — | ✅ |
| Processing into pellets / flake | — | ✅ |
| Pellets buy-back (first right) | — | ✅ |
| Food surplus collection | — | ✅ |
| 40 meals per tonne | — | ✅ |
| Community impact report | — | ✅ |
The Steady Buildup — Compliance First, Then Everything
Step 01 · Entry · No Disruption
Circularity Deed™ — The Easy Yes
No change to their current operation. They keep their existing waste contractor — whoever that is. We do not ask them to switch. We add one layer on top: the dPRN certificate at £450/tonne. They get compliance proof. We get £450/tonne with zero collection cost and zero processing cost. Pure margin on the certificate. This is the foot in the door — framed as a compliance conversation, not a waste management pitch. No one says no to compliance.
Step 02 · The Natural Upgrade · After Trust Is Built
The Conversation That Happens By Itself
Once the Deed is in place, the relationship is open. Their sustainability team has our contact. The dPRN certificate is on their ESG report. At the next quarterly review, the question comes naturally: "You mentioned you could also collect and process directly — what does that look like?" The upgrade conversation was never forced. It emerged from the relationship. The Deed opened the door. The Dream walked through it.
Step 03 · Full Relationship · Harder to Leave
ESG Dream™ — The Full Partnership
Now we collect. Now we process. Now the pellets come back to them as their own material — closed loop, full chain of custody. The food surplus is flowing, the meals are being documented, the community impact report is published in their annual CSR statement. Every revenue stream is active: collection fee, processing fee, dPRN at £450/tonne, pellet margin, food surplus fee. And because we are now embedded in their supply chain, logistics, and ESG reporting, the relationship is structural. Not a supplier. A sovereign infrastructure partner.
The Asda Context — Merry Hill Shopping Centre Entry
🏪 Asda + Merry Hill Shopping Centre · B66 Corridor · Sovereign Gateway
Asda is the anchor EPR supply chain target for the Merry Hill Shopping Centre gateway. As a major producer of EPR-liable packaging waste, Asda faces increasing compliance costs under the UK's Extended Producer Responsibility framework. The Circularity Deed™ is the natural entry point — no disruption to their existing contractor relationships, just a compliance certificate that reduces their EPR exposure and gives them an auditable dPRN at a fixed £450/tonne.
The conversation is not: "Switch your waste contractor to us." The conversation is: "We can give you verified compliance proof that your current setup cannot provide. Your EPR fees go down. Your ESG report gains a verified chain-of-custody claim. It costs you nothing operationally."
From Circularity Deed™, the path to ESG Dream™ is a single conversation — when Asda's sustainability team is ready to close the loop fully, the Merry Hill facility is there. Their plastic arrives, gets processed, becomes pellets, comes back as products on their shelves. The food surplus portal is already live in the Supermarket Portal. Every element is operational.
Revenue — What The System Earns
Circularity Deed™ — Your Revenue
dPRN certificate£450/tonne
Collection cost£0 — they keep theirs
Processing cost£0 — no processing
Net marginPure certificate revenue
ESG Dream™ — Your Revenue
dPRN certificate£450/tonne
Collection feePer tonne
Processing feePer tonne
Pellet sales marginBuy-back or open market
Food surplus feePer kg / per meal
Already In The System — Nothing Missing · Everything Operational
✅
dPRN Certificate
Truth Ledger + SHA-256 · Live
✅
Fixed £450/tonne
Locked. Non-negotiable. Sovereign floor.
✅
PPT / EPR Reporting
Automated. HMRC + EA ready.
✅
SHA-256 Audit Trail
Immutable. Hash-stamped per entry.
✅
Collection Portal
Supermarket Portal live · Merry Hill active
✅
Processing Capability
Via Merry Hill Shopping Centre unit
✅
Pellets Buy-Back
Physical Loop Amendment · Ready to sign
✅
Food Surplus Collection
Supermarket Portal · Daily log · Live
✅
40 Meals Per Tonne
Fully Nourished · Documented conversion
What You Say — Use It Exactly
⚡ Sovereign Statement — When Asked About Your Products
"Two products. Same system.
Circularity Deed™ — the dPRN certificate. Fixed £450 per tonne. Compliance proof. You keep your existing contractor. Nothing changes operationally. You get verified compliance, a three-pillar ESG report, and a SHA-256 audit trail that HMRC and the Environment Agency will accept without question.
ESG Dream™ — the full package. We collect. We process. We give you first right to buy back your own plastic as pellets. We collect your food surplus. Every tonne converts to 40 meals for the community. You get a published community impact report.
Deed gets you compliant.
Dream gets you everything.
You choose. I deliver."
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