Trojan Horse Entry Sequence
"We help you turn waste into community goodwill"
Transform surplus food and packaging into measurable community impact + EPR compliance value
Choose your level of circular economy participation
"Pay what you pay now. Get what no one else gives you."
Choose your level of circular economy participation
Every tier includes professional collection and compliance
"Just take my waste" - We handle everything, you focus on your business
You Pay:
Β£90-110/tonne
Collection fee only
"The waste removal that pays YOU back."
Full processing with automatic revenue share back to you
You Pay: Collection + Processing Fee
SMART BINS = No overflow, no complaints
Customer-facing recycling stations drive footfall & brand loyalty
Maximum circular economy impact + ESG marketing package
You Pay:
Collection + Processing + ESG Premium
+Β£50-100/tonne for premium benefits
Two products. Same system. Start with compliance. Upgrade to everything.
Two commercial products. Both built on the same verified infrastructure β the Truth Ledger, the dPRN at Β£450/tonne, and the 40-meals social bond. The Circularity Deedβ’ requires no change to your existing operations. The ESG Dreamβ’ is the full partnership. Choose your entry point.
Drive footfall & brand love with customer recycling stations
Drive footfall & brand love with customer recycling stations
SMART public-facing bins for YOUR CUSTOMERS to recycle - not back-of-house. Automated fill alerts = no overflow, no complaints.
Why SMART bins matter:
Automated fill alerts
Customer loyalty driver
Real-time impact data
Revenue share mechanics and payment structure
Based on your material quality tier
Direct payment through CircularOS
Higher material quality = higher percentage
Highest dividend rates for Leadership tier
Dividend Formula: Percentage of final pellet sales based on material quality tier. Tier 3 partners receive the highest dividend rates.
Complete 100kg of food surplus to unlock branded recycling bins
What happened: "Asda saved Β£[X] in their first month by routing their West Midlands store packaging waste through CircularOS. Every bag, every pallet wrap, every HDPE tray was logged, verified, and returned as a dPRN at Β£450/tonne β satisfying their EPR reporting obligation with zero additional admin burden." β Update this with real figures when Asda pilot goes live.